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Tuesday, October 28, 2008
That's how "USB" was born. The imagery screenprinted on the front label shows an old vine built out of binary code that translates as "Peltier Station", and has roots that form the recognized USB computer symbol. The back label leaves it to the viewer to fill in the letters "port" in underlined slots (i.e. im____ant for "important") The back label took three months of TTB/Cola deliberation before they finally approved it - not without telling our Client they had never encountered someone going so far out of their way to prove a point.
USB (Port) Wine
USB (Port) Wine
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