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Friday, September 26, 2008
Extraordinary Grip, JK Tyre
The superior grip of tyre was dramatized by making the underside of flyovers look like roads. The grip is so strong, the tyre hugs even a road turned upside down.
Agency: Contract Advertising, New Delhi; Copywriter: Vandana Katoch, Art Director: Shalini Singh, Creative Directors: Ashish Chakravarty & Vineet Mahajan
JK Tyre: Flyover
The superior grip of tyre was dramatized by making the underside of flyovers look like roads. The grip is so strong, the tyre hugs even a road turned upside down.
Agency: Contract Advertising, New Delhi; Copywriter: Vandana Katoch, Art Director: Shalini Singh, Creative Directors: Ashish Chakravarty & Vineet Mahajan
JK Tyre: Flyover
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